The Psychology of Social Media

The Psychology of Social Media by Ciarán Mc Mahon Stars: *** Routledge (2019) Psychology/Social Media 106 pages Disclosure: I received a copy of this book in exchange for an honest review. This post contains affiliate links. Summary: Are we really being ourselves on social media? Can we benefit from connecting with people we barely know… Read More »

Craved: Marketing, Demystified

A book review of Craved: The Secret Sauce to Building a Highly-Successful, Standout Brand by Keli Hammond Stars: *** B Classic, LLC (2019) Marketing 306 pages Disclosure: I received a copy of this book in exchange for an honest review. This post contains affiliate links. Summary: What does it take to stand out from the crowd?… Read More »

Twinkle, Twinkle Social Media Star

A book review of Twinkle, Twinkle Social Media Star: An Internet Fairytale of Fame, Fortune & Followers – A Parody for Adults by Kate Kennedy Stars: *** Ulysses Press (2018) Parody 32 pages Disclosure: I received a copy of this book in exchange for an honest review. This post contains affiliate links. Summary: Follow Baby… Read More »

Before the World Was Ready by Claire Eamer

Before the World Was Ready: Stories of Daring Genius in Science by Claire Eamer Stars: ***** Annick Press (2018) Juvenile/Science/Biography 128 pages Disclosure: I received a copy of this book in exchange for an honest review. This post contains affiliate links. Summary:  Earth revolves around the sun. Washing hands helps stop the spread of disease.… Read More »

Viral Video Manifesto by The Coke and Mentos Guys

Authors: Stephen Voltz and Fritz Grobe Stars: ★★★★★ McGraw Hill226 pagesMarketing Summary: In 2006, Stephen and Fritz dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera and uploaded it. The video went viral (SUPER popular – fast) in a matter of hours and were on TV about it as… Read More »

30 Days to Virtual Productivity Success by Gail Z. Martin

Stars: ★★★★★ Career Press (2012) Business 192 pages Summary: Laptops, smart phones, and tablet PCs have made today’s business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive, and focus on promoting your business. [This book] is the busy business owner’s guide for getting… Read More »

Follow Me! Creating a Personal Brand With Twitter by Sarah-Jayne Gratton, @grattongirl #FollowMe

Stars: ★★★★★ John Wiley & Sons (2012)Social Media Marketing Summary: It’s not what you say to others that makes your brand successful. It’s what others say about you. And Twitter is where they’re talking. It’s where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles… Read More »