Viral Video Manifesto by The Coke and Mentos Guys

Authors: Stephen Voltz and Fritz Grobe Stars: ★★★★★ McGraw Hill226 pagesMarketing Summary: In 2006, Stephen and Fritz dropped 500 Mentos mints into 100 bottles of Coke in front of a video camera and uploaded it. The video went viral (SUPER popular – fast) in a matter of hours and were on TV about it as… Read More »

30 Days to Virtual Productivity Success by Gail Z. Martin

Stars: ★★★★★ Career Press (2012) Business 192 pages Summary: Laptops, smart phones, and tablet PCs have made today’s business owner more mobile than ever, but life on the go also makes it more difficult to stay organized, be productive, and focus on promoting your business. [This book] is the busy business owner’s guide for getting… Read More »

Follow Me! Creating a Personal Brand With Twitter by Sarah-Jayne Gratton, @grattongirl #FollowMe

Stars: ★★★★★ John Wiley & Sons (2012)Social Media Marketing Summary: It’s not what you say to others that makes your brand successful. It’s what others say about you. And Twitter is where they’re talking. It’s where you find out what your customers want and see your offerings from their perspective. Where you discover what tickles… Read More »

Brandwashed by Martin Lindstrom

Stars:★★★★★ Summary: Martin Lindstrom reveals pervasive marketing practices used by some of the world’s largest companies to manipulate consumers, and argues that guerilla market techniques intentionally tap the public’s deepest fears, vulnerabilities and dreams. – source Crown Publishing (2011)– a division of Random House Quick Review: WOW I had no idea what I would learn… Read More »