Brandwashed by Martin Lindstrom

Stars:★★★★★ Summary: Martin Lindstrom reveals pervasive marketing practices used by some of the world’s largest companies to manipulate consumers, and argues that guerilla market techniques intentionally tap the public’s deepest fears, vulnerabilities and dreams. – source Crown Publishing (2011)– a division of Random House Quick Review: WOW I had no idea what I would learn… Read More »

Pinterest for Dummies by Kelby Carr

Stars: ★★★★★ Wiley (2012)Pinterest is the hot new social network. I don’t know anyone who has started using Pinterest who has bad things to say about it. For those who are less tech-savvy, learning a new social network can be hard and no one makes new subjects easier to understand than the Dummies series. Pinterest… Read More »

The World According to Twitter by David Pogue

Stars: ★★★★☆ Thomas Allen & Sons (2009) Summary: The wit and wisdom of the Twittersphere captured in a hilarious, occasionally poignant, and often useful collection of hand-picked tweets. […] David Pogue has tapped into the brilliance of his half-million followers on Twitter by posting a different, thought-provoking question every night. […] Out of 25,000 tweets,… Read More »

Write Like You Talk Only Better: Learn the Secrets to Pulling Ideas Out of Your Head and Onto the Page by Barb Sawyers

Stars: ★★★★★ Summary: What happens when you write like you talk – only better? You tap into the basics of conversation you’ve enjoyed since you were a kid. Your writing flows. You connect and make friends. You think about what matters. You go for your goals. – from back of book I love blogging but… Read More »